The Zoning Administrator or his or her designated agent shall have published a notice of the date, time, and place of the public hearing to consider the application and receive objections, and the notice shall include the name of the applicant, the location of the proposed major construction, and a brief description of the nature of the construction. The notice shall be published at least one time in a newspaper of general circulation in the city, not less than ten days before the date set for the public hearing. In addition, notice shall be sent to all property owners within 300 feet.